Original Travels Co

Places We Don't Take Clients in Morocco (And Why)

Visit Morocco in September and experience genuine hospitality by meeting friendly locals in the Atlas Mountains.
A joyful moment shared between travelers and local Berbers in Imlil, Atlas Mountains.

Experiences We Categorically Decline

 

Our Ethical Compass: Choosing Responsible Travel

At Original Travels, our commitment to responsible tourism means sometimes saying “no” to experiences that compromise our core values. In Morocco, this requires careful navigation of complex cultural, environmental, and social landscapes that defy simple categorization or superficial understanding. Morocco is a land of profound contradictions—where ancient traditions coexist with rapid modernization, where urban sophistication intersects with rural resilience, and where economic challenges spark remarkable entrepreneurial spirit.

Our ethical approach recognizes that responsible travel is not about passing judgment or reducing a rich, multifaceted culture to a set of simplified narratives. Instead, it demands a nuanced understanding that respects the intricate social dynamics of each destination. Morocco challenges travelers to look beyond surface-level experiences, to recognize the depth of human experience that exists beneath what might initially appear exotic or unfamiliar. Every “no” we say is a deliberate choice to protect the dignity of local communities, to prevent the commodification of culture, and to create travel experiences that are deeply respectful, meaningful, and transformative.

 

Our Decision-Making Framework

1. Monkey Performances in Marrakech

Why We Refuse:
  • Chain-held monkeys forced to perform in Jemaa el-Fnaa and other tourist areas
  • Severe animal welfare violations
  • Unnatural and cruel treatment of primates
Our Alternative Vision:
  • Wildlife observation in natural habitats
  • Ethical animal sanctuaries
  • Educational experiences that respect animal dignity

2. Unethical Carpet Cooperative “Experiences”

Red Flags We Avoid:
  • High-pressure sales environments
  • Misleading tours that trap tourists in manipulative purchasing situations
  • Experiences where:
    • Children are used to guilt tourists into buying
    • Artisans receive minimal compensation
    • Authenticity is sacrificed for tourist exploitation
Our Responsible Approach:
  • Partnerships with verified, fair-trade cooperatives
  • Transparent pricing
  • Direct support to artisan communities
  • Experiences that prioritize cultural exchange over sales

3. Exploitative Desert Experiences

Experiences We Reject:
  • Tours that:
    • Treat Berber communities as human zoo exhibits
    • Provide inauthentic, staged cultural performances
    • Exploit local guides with unfair wages
    • Damage fragile desert ecosystems
Our Commitment:
  • Sustainable desert experiences
  • Fair compensation for local guides
  • Minimal environmental impact
  • Genuine cultural understanding

4. Unregulated Medina Photography Tours

Why We Say No:
  • Invasive photography of local residents without consent
  • Turning people’s daily lives into spectacle
  • Experiences that reduce Moroccan culture to a visual commodity
  • Violation of personal privacy and dignity
Our Ethical Alternative:
  • Guided photography workshops
  • Explicit consent protocols
  • Cultural sensitivity training
  • Respect for individual autonomy

5. Problematic Hammam Experiences

Experiences We Avoid:
  • Touristic hammams that:
    • Sexualize cultural bathing practices
    • Lack privacy and respect for local customs
    • Provide inauthentic, performative experiences
  • Any experience that commodifies personal hygiene rituals
Our Responsible Approach:
  • Culturally respectful wellness experiences
  • Local-led, authentic hammam visits
  • Experiences that honor traditional practices

6. Orphanage and “Voluntourism” Experiences

Why We Decline:
  • Short-term volunteer programs that:
    • Cause psychological harm to children
    • Create economic incentives for child separation
    • Provide no sustainable community benefit
  • Orphanage visits that exploit children’s vulnerability
Our Commitment:
  • Supporting local child welfare initiatives
  • Partnering with community development programs
  • Promoting sustainable, long-term community support

7. Unethical Argan Oil Cooperatives

Red Flags We Avoid:
  • Forced demonstrations by women
  • Minimal economic benefit to local producers
  • Staged, inauthentic production experiences
  • Exploitation of women’s labor
Our Responsible Model:
  • Direct partnerships with women’s cooperatives
  • Fair compensation
  • Transparent production processes
  • Experiences that empower local women

We evaluate potential experiences through a rigorous lens:

  • Cultural respect
  • Environmental sustainability
  • Economic fairness
  • Human rights
  • Authentic cultural exchange

Transparency in Action

By being explicit about what we don’t do, we:

  • Build trust with our clients
  • Educate about responsible travel
  • Hold ourselves accountable
  • Demonstrate our commitment to ethical tourism

Gender-Sensitive Travel Experiences

 

Experiences We Intentionally Navigate

Morocco presents unique challenges and opportunities for gender-sensitive travel. We recognize the complex social dynamics surrounding gender interactions, cultural norms, and traveler expectations. Our approach goes beyond simplistic assumptions, offering experiences that respect local cultural contexts while promoting mutual understanding and dignity.

Challenges We Address:

Travelers often encounter nuanced gender dynamics that require thoughtful, respectful navigation. We provide comprehensive guidance that:

  • Helps travelers understand local cultural norms
  • Protects the dignity of both travelers and local residents
  • Challenges stereotypical perceptions
  • Creates meaningful, respectful cross-cultural interactions
Our Ethical Framework:

We reject experiences that:

  • Objectify or exoticize gender relationships
  • Perpetuate harmful stereotypes
  • Create uncomfortable or inappropriate interactions
  • Misrepresent the complexity of Moroccan social structures
Positive Engagement Strategies:
  • Partnering with local women-led initiatives
  • Providing cultural sensitivity training
  • Creating opportunities for meaningful cross-cultural dialogue
  • Supporting economic empowerment programs
  • Respecting diverse cultural expressions of gender
Traveler Education:

Our approach goes beyond simple “dos and don’ts.” We offer:

  • In-depth cultural briefings
  • Contextual understanding of social dynamics
  • Guidance on respectful interactions
  • Opportunities for genuine cultural exchange
  • Challenging preconceived notions about gender in Moroccan society
Supporting Local Perspectives:

We prioritize experiences that:

  • Amplify local voices
  • Provide platform for authentic narratives
  • Challenge external misrepresentations
  • Promote mutual understanding
  • Respect individual agency and dignity

Our goal is to transform potential cultural misunderstandings into opportunities for profound human connection, recognizing that responsible travel is fundamentally about respect, empathy, and genuine curiosity.

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